Getting Trendy: On Water Conservation And Infrastructure

By Dr. Afamia Elnakat
Industry Analyst, Frost & Sullivan

Introduction

The water and wastewater industry has a reputation of being outmoded, most recently proven by the lack of attracting a talented and young workforce to the industry in many U.S. States. However, a recent mix of young and pioneer workforce has started advancing the industry in ways many has not seen before.

The young talent brings the invaluable tool of "speedy communication." Guided by the technical abilities of the expert workforce, the young professionals have not only modernized the operations of many design, O&M, billing, construction and customer services but also modernized the way municipalities are viewed by the public, media, and other stakeholders.

This shift of communication has been brilliantly noted in water conservation and infrastructure campaigns. The following section provides some notable examples.

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